In honor of National Physician’s Week, SHC would like to take some time to reflect on the dedication and sacrifices of physicians worldwide, and celebrate their valuable contribution to the advancement of medicine through healthcare market research. Today, we would like to feature three of our community members, allowing them to communicate directly with you, our clients. In these features, our community members share insights on recent trends & developments within their specific fields, how market researchers like you can improve their survey taking experience, and share some thoughts pertaining to how direct-to-consumer advertising impacts patient-physician relationships.