In honor of National Heart Month, SHC sat down with five leading Cardiologists for their expert opinion on your market research efforts.
As you may have read, the BHBIA Response Rate Task Force recently addressed the industry concern around HCPs willingness to take part in market research. SHC is proud to have provided sample and fieldwork to help complete this research. To take it a step further, we sat down with SHCs industry veteran management team Anel Radoncic, Senior Vice President, Programming Manager, Anthony Howard, Vice President, Technical Operations, Mary Ellen Fasano, Senior Vice President, Project Services, Quantitative, and Christina Pereira, Vice President, Project Services, Qualitative for an in-depth, multi-perspective look into how the SHC operations team tackles this issue.
BHBIA Response Rate Task Force released this comprehensive study, which addresses the concerns surrounding HCPs willingness to take part in market research, and reveals top tips to re-engage them and encourage participation. SHC is proud to have partnered with BHBIA in providing sample and fieldwork to help complete this research.
SHC queried 100 randomly selected doctors and asked them to select both the most effective and least effective pharmaceutical promotional vehicles. As reported in a September 2016 AMA article, more than 50% of all promotion to physicians is made up of “non-personal” communications. Apparently the days of the in-office “detail” are over. But is this a good thing for pharma?
A Comprehensive Review and an Introduction to a Next Generation Solution
The accelerating pace of innovation and disruption in the market research industry requires a data collection solution built with technology at its core. SHC understands this. We have invested tremendous resources into building an industry leading Tech Suite of services that is constantly working on behalf of our clients.
Are you curious of what Doctors really think of Pharma Companies? SHC queried 113 randomly selected doctors and asked them to select three Pharmaceutical Companies in each category: The Most Innovative, Best Sales Effort, Best Technical Information, Most Concerned About Patient Costs, and Best At Responding to Patient Opinions. Find out who ranked the highest and who ranked the lowest.
Universe, incidence, honoraria, length of interview & more!
Our Senior Vice President, New Product Development, Matt Walmsley, in collaboration with Greg Chu, Chief Operating Officer, InTask Inc. recently published a White Paper for the annual PMRG Institute. One of the most fundamental challenges in healthcare market research is understanding the decision-making processes of physicians.
Pre-testing is invaluable in determining whether or not your survey is ready for fielding. The majority of our clients employ pre-testing on each quantitative study they field — do you? 5 reasons why you should…